Where is the future of mobile marketing heading?

Smart phones are nowadays an integral part involved in numerous factors of our daily lives, so it is worth being aware of where that marketplace is headed – as it may well be affecting our habits.

The new technology in mobile phones has brought along some innovations in regard to the way mobile phones are used as places of business. It is now quite typical to be able to pay with your phone, only as you would with a contactless bank card, meaning that you may not have actually to worry about bringing your wallet or remembering your pin number – which is what your fingerprint is for! Moreover, entire financial establishments are today entirely app-based, and are driving the invention of banking, as demonstrated for instance by Monzo’s board. This wave of digital transformation business is going through can likewise be seen in the fact that several companies today provide their own mobile apps, adapting to a demographic of consumers that grew up in the digital age.

The buzzwords we have all probably heard in the past year regarding mobile innovations are potentially related to the next prominent thing in regard to connections: 5G networks. With such reliable and strong connections, supported by some figures like the Telecom Italia board, we can expect our phones to end up being the gateway to the access of most of our electronic belongings. Think of how synchronised we are already, with appliances that can monitor our movements and health which are linked to our phones so we can receive the data: the mobile app future trends will simply extend this type of synchronisation to other kinds of appliances, like our appliances. Simply like currently you can see your sleeping pattern and heart rate on your phone, tomorrow you may be able to search the temperature of your boiler, the contents of your refrigerator, or the moving pattern of your hoover.

One of the top trends in mobile app development that has been witnessed in the last few years is the advancement of the principle of augmented reality. At first, something like that might seem extremely futuristic, but the truth is we have potentially used it recently and did not even acknowledge it. With the advent of renowned mobile-based games where the content will emerge based on your surroundings, visible only through your screens, to image-sharing platforms that create interactive filters for your selfies – for example, something that will change colour when you blink – it is one of the recent trends in mobile marketing that should not be over looked. Especially as the social media networks that host it can be so famous, as indicated by projects taken by VOXI’s parent company, it is worth noting that the next time you take a photograph with heart shaped eyes or a pair of adorable cat ears you will actually be utilising augmented reality.

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